We Sell Clothing That Looks Good And Is Good

We're a store which sells the best ethical clothing in the world

We care deeply about people and the environment, but we also care deeply about looking good (we’re complicated that way). The problem with caring deeply about these two things is that most clothing producers exploit people and the environment, which is why fashion is the second most polluting industry in the world, after oil, and is responsible for countless human rights violations.

Thankfully though, there is a movement away from the clutches of fast fashion, into the warm, sexy embrace of brands which are making fashion better. We founded Well Made Clothes to bring the best (we have a zero tolerance policy for brown hessian skirts) of these brands together under one roof, so you, caring people of the Internet, can shop it all in one place.

We’ve made it even easier to shop ethically, too, via our Well Made Clothes Values system. Simply pick the value you care most about (whether it’s gender equality or sustainability, for example), and shop products from brands which are changing things for the better in this area.

Finally, because if you’re reading this we definitely have a crush on you, we’ll keep you updated with fashion news and style tips (dressing for the first time you see your ex after you’ve broken up with them is hard) via our editorial section and via our Well Made Weekly e-newsletter. Let’s look good and be good together.


All clothing is actually handcrafted, in that people, instead of Terminator-like robots, made it. This value takes handcrafting one step further, by employing and celebrating the traditional skills of ancient communities. Let’s get cultural!

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When your mates compliment you on the clothing you bought from this value (which they will do), you will be able to tell them where, and under what conditions, it was made. Cocktail chatter game: strong.

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We prefer the clothing we wear, you know, directly on our skin, to be free from nasty chemicals, which is why we shop this value. Also known as organic, also known as the environment’s BFF.

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If you shop at your local green grocer or butcher because you like knowing you’re supporting the little, local, good guys, then this is the value for you.

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Rest easy in the knowledge the people who made the clothing you buy from this value are treated the same way you’re treated: with living wages; safe working conditions; voluntary overtime; and freedom of association.

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Minimal Waste

On average, everyone throws out 35kg of clothing each year – yes, the equivalent of half an adult human – and the brands which make it are just as wasteful. Luckily, the brands in this value are using new tech to upcycle, recycle, and make killer product all at the same time. What multidisciplinary babes.

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No animals were harmed in the making of this value. Or these products.

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Gender Equality

The labels who make the products in this value are trying to make the world a better place for women. As fiercely independent feminists ourselves, this is something we truly get behind.

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