We sell clothing with values

Shop clothes with the values that are important to you, via our 8 Well Made Clothes Values

Fashion is the second-most polluting industry in the world, after oil, and is responsible for countless human rights violations. The fashion industry supply chain, from seed to retail floor, is also incredibly complex, so it’s almost impossible for labels to be absolutely perfect.

We wanted to celebrate labels that were being responsible in the most important parts of the fashion industry supply chain, and, in turn, be able to buy clothing that reflects the values that are important to us, personally. To do this we devised our 8 Well Made Clothes Values: sustainable, fair, transparent, vegan, gender equality, handcrafted, local, and minimal waste.

For a label to be stocked on Well Made Clothes, it has to meet the environmental and labour requirements of our basic code of conduct, and, also, the specific requirements of at least one of our 8 Well Made Clothes Values. The values the label meets are then displayed on every product by said label, so we can buy clothes that encompass the values that are important to us.

Shop at your neighbourhood green grocer because you want to support the small, local, good guys? Shop our LOCAL value. Want to ensure no animals were harmed in the making of your clothes? Shop our VEGAN value. Easy. Explore our 8 Well Made Clothes Values here


All clothing is actually handcrafted, in that people, instead of Terminator-like robots, made it. This value takes handcrafting one step further, by employing and celebrating the traditional skills of ancient communities. Let’s get cultural!

Shop value


When your mates compliment you on the clothing you bought from this value (which they will do), you will be able to tell them where, and under what conditions, it was made. Cocktail chatter game: strong.

Shop value


We prefer the clothing we wear, you know, directly on our skin, to be free from nasty chemicals, which is why we shop this value. Also known as organic, also known as the environment’s BFF.

Shop value


If you shop at your local green grocer or butcher because you like knowing you’re supporting the little, local, good guys, then this is the value for you.

Shop value


Rest easy in the knowledge the people who made the clothing you buy from this value are treated the same way you’re treated: with living wages; safe working conditions; voluntary overtime; and freedom of association.

Shop value

Minimal Waste

On average, everyone throws out 35kg of clothing each year – yes, the equivalent of half an adult human – and the brands which make it are just as wasteful. Luckily, the brands in this value are using new tech to upcycle, recycle, and make killer product all at the same time. What multidisciplinary babes.

Shop value


No animals were harmed in the making of this value. Or these products.

Shop value

Gender Equality

The labels who make the products in this value are trying to make the world a better place for women. As fiercely independent feminists ourselves, this is something we truly get behind.

Shop value