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5 Things That Changed Fashion For The Better This Year

by: Rosie Dalton | 7 months ago | Features

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Fashion is one of the most polluting industries in the world. And, although we’re still a long way from cleaning it up for good, 2019 saw a lot of positive developments throughout the industry. So, with a new decade almost upon us now, we’re rounding up 5 things that changed fashion for the better this year. 

Consumers demanded more transparency
McKinsey reports consumers are now demanding transparency from big brands. 52% of Millennials and 45% of Gen Z consumers say they always research a brand’s backstory before buying. As a result, more brands are sharing their supply chains. And, although this isn’t enough to counter fast fashion, it is a step in the right direction.

Vintage fashion rose exponentially
Secondhand fashion is on the rise and is now valued at $24 billion. This helps keep existing clothes in rotation for longer. According to thredUp data, resale has grown 21 times faster than retail apparel over the past three years, and that 64% of women in the U.S. have bought (or will buy) secondhand products.

The protest movement went mainstream
This year protest culture went mainstream, with thousands of people around the world protesting climate change. Led by voices like 16-year-old Greta Thunberg, people of all backgrounds banded together to rally for urgent governmental action, holding placards that read: “fashion = ecocide” and “no fashion on a dead planet”.

Stella McCartney ran a fashion industry charter for climate action
This year, the UN Fashion Industry Charter for Climate Action got into full swing, pioneered by designer Stella McCartney. The charter – which broadly mirrors the Paris Agreement – is designed to help brands reduce their planetary impact. And this year it gained more big-name signatories, including Ralph Lauren and Condé Nast.

Extinction Rebellion held a fashion week funeral
Activist group Extinction Rebellion said “fashion week should be a declaration of emergency”. So at LFW in September, XR staged a “die-in” and swarmed and swarmed the high-profile Victoria Beckham show. These activists held a funeral procession from Trafalgar Square and threw buckets of blood to symbolise fashion killing the planet.

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