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ASOS Accused Of Faking Sale Prices

by: Well Made Clothes Staff | 9 months ago | News

Image: movie still from Confessions of a Shopaholic. Image source.

In the face of a big fall in profits, British fast fashion retailer ASOS has now been accused of “faking” its sale prices. According to reports, the online store promised up to 70% off a huge range of clothes and accessories for Black Friday. But shoppers suggested the brand had actually increased prices ahead of the sale period.

“@ASOS what y’all are doing is cheeky increasing the actual price and making it seem like we’re getting a bargain when we’re paying the actual price. OUT OF POCKET,” wrote one person via Twitter. While others shared screenshots of previously purchased products being sold for a “sale” price that was the same as the original.

A spokeswoman for ASOS rejected the claims and insisted that the sale was legitimate. "Our Black Friday deals launched with up to 70% off everything. Prices are not increased before promotions go live," she said.

Clearly the future is looking shaky for ASOS, though, with the brand just appointing its first chief growth officer, Robert Birge, as well. This signals a desperate bid for the fast fashion brand to bounce back and regain customer respect. 

The brand’s new chief growth officer will reportedly lead a marketing team of 170 people and a customer care operation of more than 1,200. But will it be enough to save the flailing fast fashion retailer? All things considered, it seems unlikely.

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