Adidas Is Using Apps To Eradicate Slavery In Its Supply Chains

by: Well Made Clothes Staff | 2 years ago | News

Image: an image for Adidas' collaboration with Parley for the Oceans. Image source.

Adidas is introducing app technology into its global supply chain as part of an ongoing effort to eradicate slavery. The app will allow garment workers to anonymously report ‘on-the-ground’ problems, and this data will be aggregated into reports, which will be used to address the issues which contribute to slave conditions.

The program is being spearheaded by Aditi Wanchoo, a corporate social responsibility veteran, and now Adidas executive, whose sole responsibility is to fight slavery in the company’s supply chain.

Adidas’ fight against slavery kicked off after the 1998 World Cup, when it was revealed that footballs used in the tournament were made by child garment workers in India. Since then, governments have instituted legislation to try to fight slavery in supply chains, and mainstream media – through tragedies like the Rana Plaza factory collapse in 2013, and resulting documentaries like The True Cost – have provided customers with more information about the problematic supply chains of the fashion industry. While legislation, customer awareness, and agreements like the Bangladesh Accord have arguably all helped to fight slavery, the complexity of these supply chains and the slavery issues within them means it will take conscientious efforts by individual brands to eradicate slavery from their supply chains entirely.

Which is where Adidas’ new, tech-based, initiatives come in. The company has been using worker hotlines for some time now, which allow factory workers in China, Indonesia, Vietnam, and Cambodia to txt their concerns or questions through to a centralised location. Now, though, the company is running a pilot scheme, in factories in China, where workers can use a specifically-designed app to report issues, and these issues can be analysed accordingly. The company plans to roll this out into all of its 105 primary factories within five years, before moving to secondary suppliers.


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