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Anna Wintour Thinks The Fashion Industry Needs To Slow Down

by: Well Made Clothes Staff | 3 months ago | News

Image: Anna Wintour wearing sweatpants in her Hamptons home. Image source.

Earlier this month supermodel Naomi Campbell launched YouTube series No Filter, which sees her virtually sit down with fashion industry names like Marc Jacobs and Anna Wintour. In the most recent episode, Wintour discusses the future of fashion and how the industry needs to slow down.

“We need to show less,” the Vogue editor said. “We need to have more of an emphasis on sustainability and we need to have more of an emphasis on luxury and creativity.” This advice comes in the midst of both a climate emergency and a global healthcare pandemic.

And Wintour’s words echo the sentiments of other industry experts, too. Like Dutch trend forecaster Li Edelkoort, who believes “the virus will slow down everything,” and emphasises that we need to focus on “what is essential, what is not and how [we can] create new systems which will be much less polluting.”

Anna Wintour is considered one of fashion’s most influential figures, at the helm of one of its most powerful commercial enterprises. So, if even she believes that fashion needs to slow down, then things obviously have to change. “We need to celebrate the art of fashion and the design of fashion and we need to slow down and enjoy it much more and not always be saying, what’s new? what’s next?” she explains, in conversation with Naomi Campbell.

“I feel very strongly that when we come out of this, people’s values are really going to have shifted,” Wintour adds. “This is an opportunity for all of us to look at our industry and look at our lives and to rethink our values and really think about the waste and the amount of consumption and access that we all, and I include myself, have all indulged in. We really need to rethink what this industry stands for." 

In fact, some of those changes have already started taking place, as COVID-19 forces the cancellation of Fashion Week events, the closure of many retail stores, and the radical rethinking of consumer shopping habits. If Wintour’s words are any indication, this slower pace might just be the new normal for fashion. You heard it here first.


Watch the full interview here


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