Balenciaga Isn't Done Trolling Yet, Sends WordArt Down The Runway

by: Lucy Jones | 2 months ago | News

Comic Sans closes Balenciaga's Spring 2019 show. Image source.

My 11-year-old self would never have believed that the funky fonts I used in all my assignments would end up on a Paris fashion Week runway. But, for better or for worse, my 26-year-old self wasn't shocked to see Comic Sans on the runway at Balenciaga. Ironic, ugly and funny fashion statements like this one have become something of a signature for Demna Gvasalia. This year alone, the Balenciaga designer has given us the seven-layer coat, the t-shirt shirt and the platform Croc. These #relevant clothes generate conversation online and these conversations generate sales.

Gvasalia latest fashion lol also comes with loads of built-in nostalgia. Most people who grew up in the 90s will be familiar with Microsoft’s WordArt library. No primary school assignment was complete without at least one of these obnoxiously large fonts. WordArt could also turn an average PowerPoint presentation into an absolute masterpiece. 

At his Spring 2019 show, Gvasalia tapped into our collective millennial memory with not one, but two, WordArt prints. The san serif family was well represented with Impact, Garamond and the controversial Comic Sans all getting a start. There were also plenty of drop shadow fonts and some classy cursives.

 
 
 
View this post on Instagram

Balenciaga Summer 2019 Follow (@demnagvasaliadaily) for more. #BALENCIAGA

A post shared by Believe in something bigger.DG (@demnagvasaliadaily) on

A silky black structured dress, which mirrored other odd shapes in the collection, covered with ugly WordArt fonts closed the Balenciaga show. Somewhere between technical and just plain bad, this look proved that Gvasalia is serious about funny fashion.

This article reflects these values click to shop the value

This article reflects these values

Tap value for more information

Shop
Shop related categories