The Best Ethical Style Moments of 2017

by: Rosie Dalton | 11 months ago | Features

Image: Emma Watson for her responsible fashion shoot with Elle UK. Image source

This year has been quite a topsy turvy one for fashion. On the one hand, we have seen consumers continually focussed on discount culture when it comes to their purchasing decisions, but on the other hand, a number of fast fashion retailers also went into voluntary administration on local shores in 2017. We witnessed the sad passing of legendary couturier Azzedine Alaïa – and a demise of handcrafted couture in general – but sustainability also seems to be on the rise now.

Amidst all of that confusion – and indeed the confusion that many consumers feel about where to start when it comes to ethical fashion – there have been a few sound voices to guide us through all the noise. Organisations like Eco Age and celebrities like Emma Watson, Stella McCartney and Livia Firth have helped many people to navigate the terminology surrounding responsible clothing – and they have produced some damn fine outfits in the process. So here are some of our favourite ethical style moments of 2017. 

1) Livia Firth steps out in peace silk

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Livia Firth is the Founder and Creative Director of Eco Age, so her responsible style moments are usually pretty difficult to choose from. With that said though, we can’t go past her look for the London Evening Standard Theater Awards 2017, to which Firth wore a Temperley gown that was made in the UK using @SoilAssociation organic peace silk crepe and organic peace silk satin lining. The gorgeous shade of red was achieved using natural dyes made from Madder Root extract, which comes from the roots of the Rubia plant. 

2) Gisele Bündchen’s green goddess gown

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For the Green Carpet Fashion Awards in Milan, supermodel Gisele Bundchen wore a green gown by Stella McCartney. According to Eco Age, the dress was crafted from sustainable viscose sourced from certified forests in Sweden. The processing of the pulp into viscose filament took place in Germany, while the fabric and yarns were made in Italy. Gisele’s choice to wear this dress to the awards ultimately showcased the importance of brands having a fully traceable, transparent supply chain.

3) Emma Watson’s responsible photo shoot

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For the March issue of Elle UK Emma Watson collaborated with the title to produce an all-ethical photo shoot, which included vintage items, as well as pieces by sustainable labels like Stella McCartney. This particular look was brought to life with a vintage Ralph Lauren shirt and trousers by sustainable Danish brand Fonnesbech. “Wearing vintage clothing is one of many ways to make more responsible fashion choices, giving a new lease of life to pieces which are no longer wanted by their previous owners,” the actress explained.

4) Malgosia Bela’s pink slip dress

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For the Green Carpet Fashion Awards this year, Polish model Malgosia Bela wore a beautiful pink dress by Agnona. Not only was the style a testament to the power of a timeless slip dress, but the cashmere used to craft it was also totally traceable. The fabric was sourced from Mongolia and entirely processed – washed, combed, woven and teased – in a wool mill in Trivero, Italy. This particular mill has been running since 1953 and is close to becoming self-sufficient due to its investments in renewable energy.

5) Emma Watson’s lava red look

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Earlier this year Emma Watson launched her Instagram account @the_press_tour, which chronicles all of the actress’ ethical style moments on the red carpet and beyond. Independent designer Gabriela Hearst – whose brand has ethical values at its core – was behind this particular red look, which was made in Italy. Meanwhile Watson’s accessories also included handcrafted earrings and rings, a Fairtrade gold ear cuff and shoes that she has worn 30 times – now that’s some serious cost per wear right there.


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