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Burberry Vows To Stop Burning Clothes And Using Fur

by: Well Made Clothes Staff | 1 year ago | News

Image: Burberry AW17. Image source

About a month ago, it was revealed that Burberry had destroyed over AUD$50 million worth of clothes, accessories and perfume in the last year alone. The news that this stock was being recklessly burned by the British heritage brand quickly led to widespread outcry from both media and the masses alike. So perhaps it should come as little surprise, then, that Burberry has not only vowed to stop burning unsold clothes, but also to halt its use of fur.

“At Burberry we are passionate about driving positive change,” said a statement released by the company late last week. “Our responsibility goals cover the entire footprint of our operations and extend to the communities around us.” The brand’s commitment to stop burning unsold inventory has led some to speculate that this could lead to a renewed focus on recycling initiatives, like the one Burberry launched in partnership with sustainable brand Elvis & Krasse.

But in addition to focussing on waste reduction, Burberry will also be improving its planetary impact in other areas as well. Namely, the brand will join the likes of Gucci and Versace, in ceasing the use of fur for any of its collections – including Riccardo Tisci’s debut on September 17. “Modern luxury means being socially and environmentally responsible,” said the company’s CEO, Marco Gobbetti. “This belief is core to us at Burberry”.

The Humane Society has praised Burberry for the announcement, with a UK member saying the organisation is "delighted that this iconic British fashion giant is finally going fur-free." All this forms part of a bigger push to ban fur in the UK and to redefine its place in the world of luxury fashion worldwide. So, with any luck then, this latest move by Burberry will also help to convince other key luxury players to rethink the sustainability of their own business models moving forward.

Via Dazed


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