Celebrities Need To Stop Endorsing Fast Fashion

by: Well Made Clothes Staff | 2 years ago | Features

Image: Kendall Jenner at the amfAR gala wearing Giambattista Valli x H&M. Image source.

Kendall Jenner is the latest face of a fast fashion collaboration, after debuting the Giambattista Valli H&M collab in a sweeping tulle gown. And playing into a culture of luxury brands giving fast fashion a good name, this move also underscores the need for celebrities to stop endorsing fast fashion.

After all, these influencers are role models for young women everywhere. Which means that they perpetuate a fast fashion culture when they give the seal of approval to brands like H&M. And this is a problem for both people and planet.

Last year, for example, British MPs predicted that the planet won’t be able to sustain fast fashion production for much longer. They named the industry a major source of greenhouse gases and said that discarded clothes are now piling up in landfill, while fibre fragments flow into the ocean.

In addition to this, “systematic exploitation remains rife” in garment factories, according to reports like Fashion Revolution’s 2015 White Paper. Sexual harassment is commonplace in these workplaces, along with “excessive hours, forced overtime, lack of job security, denial of trade union rights, poor health, [and] exhaustion.” In other words, the planet and people are crippling under the pressure of fast fashion.

Which is why we need to see celebrities take responsibility for their business decisions and stop endorsing dubious ethics. Emma Watson is a great example of this in action. Through her role as UN Ambassador for Women, Watson has become a passionate advocate for worker’s rights and has built a style approach that reflects this. But she is unfortunately the exception.

As Man Repeller’s Leandra Medine points out: “It seems that whenever women want to have more meaningful conversations on the red carpet, it means giving up the ‘frivolous’ topic of fashion. Don’t ask me about my dress, ask me about my cause. Yet, history has shown you can do both. When done thoughtfully and audaciously, clothing can be not only a form of protest, but it can speak volumes.”

In other words, celebrities need to take responsibility for the products they endorse and stop putting their names and faces to fast fashion.


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