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Chanel Becomes First Luxury Brand To Ban Both Fur And Exotic Skins

by: Rosie Dalton | 1 year ago | News

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A few weeks ago we spoke with PETA Australia’s Outreach and Partnerships Liaison Emily Rice about the cruelty of using animal skins for fashion and the need to see more big brands banning these practices. And now it seems Chanel would agree, with the French fashion house becoming the first luxury label to ban both fur and exotic animal skins. 

According to The Telegraph, this represents an industry first for the luxury sector. And as WWD points out, many other labels that have banned fur have continued using exotic skins like snake, crocodile and lizard. In a company statement ahead of its Metiers d’Art show at The Met in New York, Chanel said it is continually reviewing its “supply chains to ensure they meet our expectations of integrity and traceability…In this context, it is our experience that it is becoming increasingly difficult to source exotic skins which match our ethical standards.”

The brand was faced with two alternatives, according to Chanel's fashion head Bruno Pavlovsky: finding a way of “cleaning up the sector”, which looked increasingly difficult, or “depriving ourselves of these materials by inventing a new generation of ultra-luxurious products.” And in the end, it was the latter that won out.

As PETA’s Emily Rice asserts “it is wonderful to see designers pledging to ban fur, because fashion follows leaders – so leaders must do better for the industry to do better... Designers still clinging onto animal ‘fabrics’ are quickly looking dated and falling out of favour with the new generation of conscious consumers.” Which is why it is great to see Chanel proving that it is not just following a trend, but also prepared to be a leader and set a new industry standard for luxury fashion.

The company acknowledges that "this decision provides an opportunity to create a new generation of high-end products that respect our fundamentals: the exceptional creativity of our Creative Studio, our expertise, our standards of excellence, noble and innovative materials and exceptional finish."

So now here’s hoping that more brands will follow in Chanel’s footsteps and ban not just fur, but also the use of exotic animal skins, full stop.


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