Chromat Makes Powerful Anti-Plastic Statement At NYFW

by: Lucy Jones | 3 months ago | News

Chromat's Fall Ready-To-Wear collection. Image source

Chromat took the audience "to the edge of a dying world" at NYFW. The brand's Fall 2019 Ready-To-Wear collection show notes asked guests to take a trip to December 6, 2040 where oxygen had decreased, sea levels had risen, and the population had dropped by 27%. In this brave new world, models of all sizes, abilities, genders and races accessorised their fluorescent swimsuits with plastic bottle scrunchies and fishing nets.

Chromat makes "future forward bodywear" for all types of bodies. Season after season, designer Becca McCharen-Tran's diverse presentations have shown that fashion is for everyone, not just for tall, thin, able, white bodies. This year, she showed that sustainability is for everyone too. 

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The 'Climactic' collection was inspired by the extreme weather events that McCharen-Tran has experienced first-hand in her hometown of Miami.

"Miami is on the front lines of climate change with rising water and increased flooding," she wrote in the show notes. "As I've been living in Miami longer, I've become more interested in climate change and global warming and how we (as a part of the fashion industry) are contributing to environmental devastation."

Chromat's NYFW presentation was a tribute to the beauty and fragility of nature. Some models carried giant palm fronds. Others had pieces of plastic trailing from their neon dresses that looked as if they'd become lodged in the clothing when models were swimming through the ocean. One model carried a giant plastic water bottle down the runway and the closing look featured a fishing net, filled with plastic. 

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This is the first time that Chromat has themed a collection around environmental issues, but the brand has always been committed to sustainability. All of Chromat's swimwear is made from Econyl — a regenerated nylon yarn that is spun from plastic bottles and fishing nets that have been recovered from the world's oceans. The brand also uses upcycled deadstock fabrics in its collections and works with safe, ethical, fair wage factories in New York City and Sofia, Bulgaria.

Chromat is a true innovator and the brand's NYFW show, with it's recycled plastic bottle accessories and fishing net bags, showed that we can clean up the mess we've made and create a better future for the planet.

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