Emma Watson Swears By This Sustainable Fashion App

by: Rosie Dalton | 8 months ago | News

Image: Emma Watson wears a suit by environmentally-friendly brand Teatum Jones. Image source.

In case you missed it, English actress Emma Watson is an avid supporter of sustainable fashion. So naturally, we were dying to know how this UN Ambassador goes about vetting which responsible brands to add into her wardrobe, for red carpet appearances. Enter the Good On You app.

“Fashion helps shape our identities. What we wear signifies who we are and what we stand for,” Watson explains. “I support Good On You because I need to know my clothes do not harm our precious planet or its people.” 

Recently relaunched with a revamped design, the Good On You website and app offers a directory of thousands of brands, organised by category and rated based on their impact on people, planet and animals. 

“Wear the change you want to see,” proclaims the Good On You website. So the comprehensive rating system used on the app draws data from certification schemes, independent rating projects and, where appropriate, a brand’s own public statements. 

Boasting a trusted ratings system, Good On You has garnered high-profile fans like Emma Watson – who believes that we can all play a role in driving ethical fashion for the future. We can do this “by choosing to wear clothes from labels that embrace transparent, creative and innovative production methods; and by re-wearing, recycling, swapping and thrifting,” she explains, adding that “Good On You is my benchmark for sustainable fashion.”

Naturally, Watson is often asked what she’s wearing on the red carpet and prefers to know the stories behind her clothes – which the Good On You app helps piece together. “Together we are building a bigger, better movement every day,” she says. “This is just the beginning."

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