This Is How Our Values Help Protect The Planet

by: Rosie Dalton | 7 months ago | Features

Last month, on June 5th, was World Environment Day and this month is Plastic Free July, so it seems like a good time to take stock of our wardrobe’s environmental impact. Fortunately, certain WMC values are specifically geared towards reducing environmental impact. In addition to meeting minimum labour and environmental standards, each brand on the site must meet at least one of our core values. And each of these is governed by a strict set of minimum requirements. So, here’s the lowdown on 3 values that help protect the planet.


‘Sustainability’ is a word used very loosely in fashion, making it perhaps one of the most misunderstood concepts in the industry. This is why we’ve worked hard to define what it means to WMC. Brands that meet this value must have at least 80% of their products made using environmentally sustainable materials and processes. We aren’t talking about natural’ fibres here, but about organic textiles, transition cotton, certified closed loop viscose (Modal, bamboo etc.), recycled polyester and nylon, recycled cotton and hemp, or peace silk.

Minimal waste

An estimated 15-20% of the fabric used to create a garment ends up wasted – and that's before it even reaches the shop floor. So to meet our ‘Minimal Waste’ value, brands need to show active waste reduction in the supply chain – which includes materials, effluents, water and/or electricity. With Australians throwing out 23kg of clothing on average each year, we’re grateful to the Minimal Waste brands using new tech to upcycle, recycle, and create made-to-order products.


Our local value reduces environmental impact by celebrating clothes made onshore. Not only is this good for the local economy, but it also means those clothes don’t have to travel all over the world before they can be sold. Buying locally made means supporting brands with greater control over (and visibility of) their supply chains. So we define our Local’ value as brands that can prove a minimum 80% of their Cut Make and Trim (CMT) production takes place in their country of origin. This increases quality control and reduces resources wasted on logistics.


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