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Italian Vogue Launches Photo-Free Issue

by: Well Made Clothes Staff | 7 months ago | News

Image: one of the seven Vogue Italia covers for January 2020, illustrated by Vanessa Beecroft. Image source

Vogue Italia has just ditched photo shoots for its January issue, all in the name of sustainability. Instead of photographs, the magazine’s first issue of 2020 features illustrated stories and a series of seven hand-drawn covers, created "without travelling, shipping clothes or polluting in any way."

According to the magazine’s editor in chief Emanuele Farneti, Vogue’s standard photo shoots have a significant impact on the planet. “One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby,” Farneti wrote in a note to readers. “Sixty international deliveries. Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras.”

So, in a bid to avoid this environmental toll, Vogue Italia instead commissioned artists like Vanessa Beecroft, David Salle, Cassi Namoda, and Milo Manara to provide illustrations for the issue.

According to artnet, this is the first time that any Vogue has published an issue without a photographic cover. Instead, each cover depicts an illustration of a model wearing Gucci, with the phrase: “No photoshoot production was required in the making of this issue.”

In response to the values that Vogue has pledged to promote over the next decade, Farneti says there is one aspect particularly dear to him: intellectual honesty. "In our case, this means admitting that there is a significant environmental impact associated with publishing a fashion magazine,” he says.

"All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends,” Farneti explained via Instagram. “The challenge was to prove it is possible to show clothes without photographing them.”

And the money saved in the production of this issue will reportedly go towards financing the restoration of the Fondazione Querini Stampalia in Venice, which was severely damaged in the recent floods.

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