Ivanka Trump's Label Is Shutting Down, Proving Consumer Voices Do Matter

by: Well Made Clothes Staff | 2 weeks ago | News

Image: Ivanka Trump. Image source

Ivanka Trump’s label has been dropped by a number of major department stores of late – including Neiman Marcus and, most recently, Canada’s Hudson’s Bay. This follows on from the efforts of the #GrabYourWallet campaign, which encourages shoppers to boycott stores carrying Trump products. And so successful has the campaign been that Ivanka Trump’s clothing label is now closing down for good.

What is important to note here is the role that consumers have played by shopping to reflect their values. By refusing to support a brand that has become aligned with particular politics, these individuals have made a significant collective impact. And, in getting behind the #GrabYourWallet campaign, they have proved the power of using your wallet to communicate your values. Because, ultimately, this sort of action can help have a positive impact on the fashion system as a whole.

Ivanka Trump’s label is just the latest example of this process in action. According to Vox, the brand will be letting its current licensing agreements – with the likes of Bloomingdale’s and Amazon – expire. And, although the First Daughter hasn’t technically been involved with the brand since stepping into her White House senior adviser role in January 2017, ethics disclosures last year revealed that she took home at least $6 million from the business in 2017.

Big-name brands and figures simply can’t be allowed to get away with this sort of deception – which is why it is so great to see consumers shopping with their values in mind now, as a new form of political protest. Trump’s public support of her father’s ‘hire American’ initiatives recently came under scrutiny when customers noticed that her clothing was still being manufactured offshore. And, by getting behind the #GrabYourWallet campaign, those same customers proved that their voices can – and do – matter.

Via Vox

 

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