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Kering Allegedly Mislabels Chinese-Made Sunglasses as ‘Made In Italy’

by: Well Made Clothes Staff | 3 years ago | News

Image: Gucci's recent eyewear campaign, which is one of the Kering brands under fire. Image source.

Kering, the parent company of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta, Brioni, and Balenciaga, is facing legal action from a retailer of these brand’s sunglasses, for labelling them ‘Made in Italy’ when they are actually made in China.

According to The Fashion Law, Selima Boutique, which is a chain of retail stores selling luxury eyeglasses and sunglasses including those by Kering brands, filed a lawsuit against Kering, accusing it of “deliberately and falsely represent[ing] that their eyeglasses and sunglasses are ‘Made in Italy’”, when “in truth, their product, or substantially all parts of their products, are made in China, and (at best) shipped to Italy for final assembly and packaging, and then exported.”

The lawsuit argues Kering is “simply replacing the ‘Made In China’ labels [that come with affixed to its eyewear] with ‘Made In Italy’ labels” and that it first noticed this when it received some YSL eyewear which were each stamped with both ‘Made In Italy’ and ‘Made In China’.  

Selima has asked the court to allow other plaintiffs affected by Kering's wrongdoing into the lawsuit and financial settlement, and The Fashion Law explains this could include 'All consumers and wholesalers that purchased Kering eyewear products “within the United States at any time from September 2016 to the present” and all of Kering’s domestic eyewear competitors to the lawsuit, as well'.

The reason behind this re- and mis-labelling is obviously to take advantage of the well-made and luxurious associations ‘Made In Italy’ is known for. While offshore manufacturing isn’t necessarily indicative of poor quality or poor ethical practices, the problems here are the willful deception and lack of transparency of the actual production supply chain of these products.

We will report on the verdict of this court case when it becomes available.

Via The Fashion Law

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