Kim Kardashian Backflips On 'Kimono' Brand Name

by: Well Made Clothes Staff | 10 months ago | News

Image: Kim Kardashian at the Met Gala. Image source

Kim Kardashian West recently became the subject of social media outrage, after she announced that her new shapewear line would be called Kimono. The announcement came via social media and was quickly followed by floods of comments calling the reality star out for ‘cultural insensitivity’. After responding to the hashtag #KimOhNo with uncharacteristic radio silence, Kardashian has since spoken out to say she will be renaming her label.

The new name is yet to be revealed, but Kardashian took to both Twitter and Instagram to say that she was grateful for the feedback. “I am always listening, learning, and growing – so I appreciate the passion and varied perspectives that people bring to me,” she said, before posting: “My brand and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear under a new name.” 

Japanese fans and officials alike have said that Kardashian’s original choice of name disrespects their culture and the highly symbolic meaning of the kimono garment – which has a history that can be traced back hundreds of years. In fact, the Mayor of Kyoto, Daisaku Kadokawa, issued an open letter imploring Kardashian to reconsider her brand’s name.

Although this may seem like an isolated incident, it actually plays into a broader culture of celebrities failing to think twice before making very public fashion decisions. As highly influential figures in the public eye, celebs like Kim Kardashian really do need to be careful about what they endorse and why.

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