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London Fashion Week Goes Fur Free

by: Well Made Clothes Staff | 1 year ago | News

Image: Cara Delevingne wearing a rainbow-coloured fur coat on the runway for Burberry. Image source

In case you missed it, New York Fashion Week is happening right now, which means that London is up next. So we were stoked to hear the news that London Fashion Week will become the first of the main four to ditch animal fur in all of its shows. The Guardian reports that the British Fashion Council has announced no designers participating on the official schedule will be using fur this season. Which follows a survey the BFC reportedly conducted with London-based designers.

This also comes in the wake of Burberry’s decision to ditch animal fur, alongside a recent push for the UK to become first to institute an all-out ban. “Most British consumers don’t want anything to do with the cruelty of fur,” says Wendy Higgins, the director of international media at Humane Society International UK. “And so [banning fur] is absolutely the right decision”.

Controversy around luxury fashion’s use of fur is certainly nothing new, but increasing awareness around the cruelty involved and the new alternatives available has led to rising numbers of anti-fur protesters demonstrating at London Fashion Week of late. According to The Guardian, this number has jumped dramatically from 25 in 2016 to more than 250 last September.

The BFC’s chief executive, Caroline Rush, reiterates that the 100% fur-free event happening later this month “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur”. Although many luxury brands are still lagging behind on this issue, though, Rush says “the fur dialogue is ongoing and the stance of brands such as Burberry, Stella McCartney, Gucci, Yoox Net-A-Porter, Versace and Vivienne Westwood, among others, to look at alternative options to fur will encourage more brands to consider what options are available to them.”

Via The Guardian


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