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French President Taps Kering To Make Fashion More Sustainable

by: Well Made Clothes Staff | 1 year ago | News

Image: Kering chief executive François-Henri Pinault with his wife Selma Hayek. Image source

The Copenhagen Fashion Summit happened in Denmark last week and it saw French President Emmanuel Macron call on the chief executive of luxury giant Kering to make fashion more sustainable. Specifically, Macron has appointed Kering's François-Henri Pinault to bring together a group of brands to set unified sustainability goals ahead of the G7 summit in Biarritz this August.

This is important because fashion is widely considered one of the most polluting industries in the world. And though some strides have been made in terms of sustainability over recent years, a recent report by the Global Fashion Agenda proves that sustainable fashion isn’t moving fast enough to counterbalance the harmful impacts of rapid growth.

“We have to work collectively,” Pinault said at the Copenhagen Fashion Summit last Wednesday. “It’s about a few leaders who will accept to put themselves in an uncomfortable situation to force themselves to move.”

As fashion faces growing pressure from both regulators and consumers to operate in more socially and environmentally responsible ways, we are pleased to see the French president taking steps to ensure this is actionable – because the role of government is critical here. And Kering is a natural choice for this, considering the group – which helped Stella McCartney grow her ethical brand – has been at the forefront of tackling sustainability in the luxury sector.

According to Business of Fashion, this latest initiative will see Pinault pull together “a broad coalition of industry players willing to unite behind long-term goals to reduce the industry’s negative impact on climate, biodiversity and oceans.” By August, Kering hopes to have collated this group of international brands, manufacturers and retailers, who will continue to work together after the G7 summit to establish an action plan.

“The mandate is really to move the sector,” said Kering's chief sustainability officer Marie-Claire Daveu. “The G7 is a starting point.”



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