Introducing Our Sustainable Lingerie Collaboration With Nico, Daybreak

by: Well Made Clothes Staff | 3 days ago | Features

The Daybreak Triangle Bra and the Daybreak Hi-Cut High Rise Thong.



We're chuffed to introduce our latest limited edition sustainable lingerie collaboration with Nico, Daybreak, inspired by the expansive and awe inspiring beauty of the sky.

The optimism of waking up to a pale blue sunrise (instead of darkness) for the first time in spring, the reflectiveness of watching the horizon turn from slate blue at sunrise to powder pink at sunset – with Daybreak, we wanted to capture how natural elements make us feel every day.

The Daybreak Underwire Bra and the Daybreak Hi-Cut Mid Rise Brief.

If we’re to be inspired by nature, then, it’s probably quite important our Daybreak lingerie collection minimises its environmental impact. The collection is fairly made in India, from GOTS certified organic cotton, which is a production process we can get behind, and get our behinds into.

If we evoked abstract feelings with the theme of this collaborative collection, we wanted to evoke real, comfortable, feelings with the fit and styles of this collection. Two bra styles are available, one soft cup and one underwire, depending on which we prefer, and two underwear styles are available, both high rise and high cut, for those ‘90s vibes, one full brief and one thong. All styles are available in both colour ways, and we recommend mixing and matching, because how cute do dawn and dusk look together?

The Daybreak Triangle Bra and the Daybreak Hi-Cut High Rise Thong.

The imagery for Daybreak – including all our product shots – is photographed outside in natural light, to reflect the collection’s theme. The campaign images are shot on film by Aaron VIII, and feature ongoing Well Made Clothes collaborator, Naomi Chilcott.

“We want our lingerie to have minimised environmental impact, we want our lingerie to be super comfy, and we want our lingerie to be beautiful, too. Lis at Nico is an absolute stickler with regards to environmental concerns and fit and finish, so it makes absolute sense to work with her to bring a collaborative creative vision to life” – Courtney, co-founder, Well Made Clothes.

“Our collab is a celebration of our shared love of comfy undies that are kind to the planet! The range features some of our favourite NICO styles reimagined in a new print and colours.” - Lis, founder and designer, Nico.

The Daybreak Underwire Bra and the Daybreak Hi-Cut Mid Rise Brief.

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