Corporate Bros Given Cold Shoulder By Patagonia’s New Vest Rules

by: Well Made Clothes Staff | 7 months ago | News

Image: The Jared character on HBO's Silicon Valley wearing a Patagonia fleece because it says something. Image source.

Many Silicon Valley founders and investment bankers are going to have to find a new sartorial talisman, following a policy change by Patagonia through which it will restrict new sales of its custom fleece and down vests to “mission-driven companies that prioritize the planet".

If you have watched The Big Short, or The Social Network, or seen any photo of investment bankers or tech start-up employees ever, you will have noticed the popularity of these Patagonia vests – co-branded with company logos – in these circles. Like Mark Zuckerberg thongs, Steve Jobs (but probably not Elizabeth Holmes) turtlenecks, or Nirvana tees and nose piercings when I was in high school, these vests are cultural currency, and their value will likely increase with Patagonia’s policy change.

According to Buzzfeed News, Binna Kim, president of the communications agency Vested, noticed Patagonia’s policy shift first, when she attempted to place an order of the vests for a client through a reseller for Patagonia's corporate sales. She received a rejection email from the reseller which said: “Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division. While they have co-branded here in the past, the brand is really focused right now on only co-branding with a small collection of like-minded and brand aligned areas; outdoor sports that are relevant to the gear we design, regenerative organic farming, and environmental activism...Due to their environmental activism, they are reluctant to co-brand with oil, drilling, mining, dam construction etc., companies that they view to be ecologically damaging."

A representative from Patagonia confirmed the policy change to Buzzfeed News: “Our corporate sales program manages Patagonia’s sales to other companies, non-profits and other organizations. We recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet. This shift does not affect current customers in our corporate sales program.”

What a way to give irresponsible companies the cold shoulder.

None of us mere mortals need fear, as non-co-branded Patagonia clothing will continue to be available to us, for all our Gorpcore requirements.

Via Buzzfeed News, the Wall Street Journal, and Esquire.

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