Prada's Nylon Backpacks Are About To Get More Sustainable

by: Rosie Dalton | 10 months ago | News

Image: 10 Things I Hate About You. Image source.

Prada‘s nylon bags have become an icon of both fashion and popular culture. There is that iconic scene in 10 Things I Hate About You, for example, where Bianca and Chastity are discussing the merits of their ‘Prada Backpacks’ on a scale from ‘like’ to ‘love’. But the negative impacts of nylon are neither when it comes to the environment. Which is why Prada has just announced that it will be giving its nylon products a sustainable makeover.

Prada’s use of nylon dates back to the late 1970s, when a young Miuccia Prada first took over the family brand. Where her grandfather had once used the plastic-derived fabric for trunk coverings, Miuccia began using it to create backpacks and totes. Now considered a house signature, this nylon is suddenly at odds with Prada’s more sustainable new direction.

So, after banning fur earlier this year, Prada is now partnering with eco company Aquafil on a project called ‘Re-Nylon’. This sustainability initiative will see six classic Prada bags recreated out of recycled nylon. “It’s a massive reduction of nylon and a big impact in terms of sustainability,” says Lorenzo Bertelli, head of marketing and communication at Prada Group.

These new bags are just the beginning, though, with Prada also committing to using only recycled nylon by 2021. “It’s the start of an era for us,” says Bertelli. “I hope every competitor will move to more sustainable manufacturing approaches.”

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