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Standard Issue On The Brand’s Jumper For Jumper Initiative

by: Rosie Dalton | 3 months ago | Features

Image: via @standardissuenz

Founded in the late 1980s, NZ-based brand Standard Issue uses zero waste technology to make knitwear in a minimal waste supply chain, locally in Auckland. And this winter, the label has launched its Jumper for Jumper Initiative in partnership with the Middlemore Foundation.   

For every Standard Issue jumper purchased online, the brand is gifting a woollen jumper to a child in need – with 200 jumpers already gifted. As the brand explains, “a means to keep warm will not only help our most vulnerable tamariki (children) combat the cold but also preventable illness. Our goal is to help keep these children warm and well this winter.”

Here, they run us through the initiative.


WMC: What is the ethos behind Standard Issue?
Standard Issue: Our design and ethos are founded on the mantra of consuming less – working to build a clean aesthetic where functionality and longevity are imperative.

WMC: How can this be seen through your knitwear?
SI: We manufacture all our garments onsite in our Auckland workroom, which allows us to oversee all aspects of the production process. This enables us to minimise any waste from initial proto-type through to final product as our expert team have full ownership of this process.

WMC: Can you tell us about your materials?
SI: Fibre selection is critical for us and before selecting to work with any fibre, in-house testing is completed to ensure it meets our quality standards. We are passionate about making knits that last and improve with age!

WMC: Can you explain what the Middlemore Foundation does?
SI: They partner with communities to support key projects in health, home and education in the Counties Manukau area.

WMC: What inspired you to launch the Jumper for Jumper initiative, in partnership with this foundation?
SI: On hearing the latest statistics from the New Zealand Poverty report, we felt compelled to act. As a family owned business, we wanted to support our most vulnerable families within the community. We wanted to use our skill set and expertise and use the talent of our wonderful makers to provide support in the best way we could – by making woollen jumpers! 

If you liked this, you might like to shop our range of Standard Issue jumpers:


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