Stockholm Fashion Week Is Getting A Sustainable Makeover

by: Well Made Clothes Staff | 10 months ago | News

Image: attendees in between shows at Stockholm Fashion Week SS19. Image source

This year's Stockholm Fashion Week has officially been cancelled. The international runway event was due to take place from 27-29 August, but less than two months out, the Swedish Fashion Council has announced it will be cancelling SFW, in order to give the event a sustainable makeover. This decision plays into a growing global dialogue around sustainable fashion and the ever-changing nature of the fashion show.

“The Swedish fashion industry is extensive and growing, so it is crucial to support brands in their development of next-generation fashion experiences,” explains Jennie Rosen, CEO of the Swedish Fashion Council. In order to do this, the council will explore alternatives to the traditional format. These alternatives will reportedly be designed to help support the development of brands and set new sustainability standards industry-wide.

This news follows reports that Paris has set its sights on becoming the sustainable fashion capital of the world. And it is also part of a global groundswell that is likely to encourage other cities to start revisiting their approaches to fashion in general and events like fashion weeks in particular.

“Stepping away from the conventional Fashion Week model has been a difficult, but much considered decision,” Rosen says. So, with any luck, this kind of conscious decision-making with soon start to influence other high-profile fashion events as well, including New York and Milan Fashion Weeks.

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