The Best Ethical Fashion Takeaways From Livia Firth’s Op-Ed For Teen Vogue

by: Well Made Clothes Staff | 4 years ago | News

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Livia Firth is a bit of a legend in ethical fashion circles: she’s the founder and creative director of Eco Age Ltd., an agency which creates work for socially and environmentally conscious companies, and, through this role, she founded the Green Carpet Challenge, in which she recruits high-profile celebrities to wear ethical clothing to red carpet events in order to spread awareness of the environmental and human rights problems in the fashion industry. Teen Vogue recently held an Earth Week and to kick it off Livia Firth wrote an op-ed about the problems (and potential solutions – it’s not all doom and gloom!) in the fashion industry supply chain. Here are the most important messages we took away from the piece.

1. The ‘democratisation of fashion’ was a false promise
In the piece Livia Firth says: "We were told we were being empowered by choice and cheaper fashion, while in fact we were giving up our power". Not only that, but in our opinion, cheap items of clothing cannot be described as democratic when they are being made by exploited people.

2. Follow these ethical fashion activists
Livia Firth says she once "wouldn't have thought this breadth and range of activism possible” and celebrates Iranian social activist and blogger Hoda Katebi, and models Cameron Russell and @Joyjah for getting behind the cause.

3. We need to see beyond greenwashing and socially radical advertising campaigns by fast fashion companies
"To complicate things, we’re also seeing fast-fashion brands become clever at appearing radical, without changing much below the surface. Even when fast-fashion retailers use materials like organic cotton, for example, the sheer volume of items those companies produce is still very much a problem; most of that ends up in landfills."

4. The future is female
Female-fronted activist collectives are arguably leading the charge in fighting the problems with the current fashion industry (which isn't that surprising when we consider the fact that 75% of garment workers, worldwide, are women). In the piece Livia Firth celebrates model Adwoa Aboah’s Gurls Talk platform, which "offers a clear-sighted place to hangout, cogitate, and discuss".

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