The 'Amazon Coat' Is Fuelling Fast Fashion Fever

by: Well Made Clothes Staff | 2 weeks ago | News

Image: the ‘Amazon Coat’. Image source.

You may have heard about the 'Amazon Coat' – the Made-in-China, USD$129 jacket that has recently taken the world by storm. Offered up on Amazon by a third party seller, this now-viral puffer has flooded the streets of New York over the past few months and been widely reported on by everyone from New York Magazine to Man Repeller. But the hype around this low-cost viral coat is unfortunately perpetuating a global problem – the cult of fast fashion. 

With so many women now purchasing and subsequently posting about this affordable jacket on social media, the coat has taken on somewhat mythic proportions, making it seem much more special than it really is. This is despite the fact that the Orolay website contains very little information about how the coat is made, or what the sourcing process looks like for the brand's down filler.

"The coldhearted and cruel down industry often plucks geese alive in order to get their down – the soft layer of feathers closest to a bird’s skin," PETA explains. "These feathers are used to produce clothing and comforters, but for geese, the down industry’s methods are anything but comfortable." Responsible brands like Patagonia are very careful about their sourcing methods for down and, as part of its Traceable Down Standard, the company ensures that live-plucking and other forms of animal cruelty are not being tolerated.

Orolay, on the other hand, doesn't seem to share this sort of information online. Which further complicates the issue of celebrating a cheap down coat so extensively through social and traditional media channels. Dubbed the 'Amazon Coat' rather than the 'Orolay Coat' this viral garment also adds to the overall visibility of an ethically dubious global corporation – which is problematic in and of itself.

So by rejecting the hype around particular fast fashion items like the 'Amazon Coat' and instead making purchasing decisions based on a brand's ethics, we can start to build better wardrobes and reclaim the space opened up by ethically progressive brands, which are trying to shift the industry for good.

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