Most Young People Want To Ditch Fast Fashion ‘For Good’, They Just Don’t Know How, New Study Finds

by: Well Made Clothes Staff | 2 months ago | News

Image: via @slowmoclothing on Instagram.

A new study has found that most young people want to ditch fast fashion for good. However it also found young people don’t know what the alternative to fast fashion is.

​The survey by OnePoll – and commissioned by Samsung KX, who also hosted a slow fashion catwalk at the Graduate Fashion Week in collaboration with renowned sustainable fashion expert, Patrick McDowell – polled 1,500 people between the ages of 16 and 35. It found that two-thirds wanted to ditch fast fashion for good. It also found that 39% of them would rather be ‘sustainable’ than ‘fashionable’ if they had to choose. Which is all very exciting.

However, the study also found that 30% of those polled didn’t know what the alternatives to fast fashion were, and that 59 million items in Gen Z wardrobes have never been worn, an average of four per person. Considering waste is one of the biggest problems in the fashion industry, the latter statistic certainly reinforces the former finding.

​Fashion industry supply chains are incredibly complex, which makes it really difficult to know how to shop more ethically. Facts like which fabrics are most sustainable and what certifications to look for to ensure garment workers are being treated fairly require a lot of research.

​We believe governments have a responsibility to ensure the clothing industry is more ethical and to legislate against misleading advertising, and we believe brands have a responsibility to be more transparent with their supply chains, so customers who want to be more ethical – like the two-thirds of those polled in this study – can. The information is out there, we just need to make it easy for customers to find.

​Via i-D and

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