Denim, Made Good


Denim, Made Good is our sustainable denim partnership with Good Studios. We wear jeans every day, so we want our jeans to have the values we can get behind and the fit we can get our behinds into. Enter The Project 1 Jeans!

The Project 1 Jeans are the world’s most sustainable jeans, we think, and here’s why. They’re made from hemp, one of the world’s most sustainable fibres. Hemp doesn’t need any insecticides or pesticides to grow and it requires 50% less water to grow than water. We’ve also used nickel-free domes, recycled zips, and paper labels, so every component of these jeans has as little environmental impact as possible.

Waste is one of the biggest problems in the fashion industry, so we also need these jeans to fit, and to fit perfectly. We brought the bits and pieces from our favourite vintage jeans to the table. We then passed these over to Australian denim experts to turn them into the straight leg jeans of our dreams. The Project 1 Jeans, with high waist, slim-straight leg, and contrast stitching, are the result, and we love them.

Denim, Made Good

Denim, Made Good

Denim, Made Good values:Tap value for more information

  • Handcrafted i
  • Transparent i
  • Sustainable i
  • Local i
  • Fair i
  • Minimal Waste i
  • Vegan i
  • Gender Equality i
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