Levi's Project FLX

Project FLX by Levi’s is a revolutionary step forward for denim production. Traditional denim finishing is an extremely manual, labour intense, chemical intense process. Project FLX (future led execution) allows Levi’s to ‘Replace manual techniques and automate the time-consuming, labor-intensive and chemical-reliant process of hand-finishing’. How is Levi’s doing this? In short: with lasers, which essentially ‘draw’ the distressing onto the jeans.

Why is this revolutionary? Firstly, this allows Levi’s to create ‘a cleaner jean’ by eliminating ‘thousands of chemical formulations from its supply chain’, which helps the company achieve its commitment of achieving zero discharge of hazardous chemicals (as part of the ZDHC Roadmap to Zero Programme) by 2020. Secondly, this allows Levi’s to be more responsive to customer demand, reducing unwanted styles, and ultimately minimising waste. As Levi’s explains: ‘it helps bring the finishing process much closer to the consumer, which over time will help reduce the amount of inventory we need to manufacture and carry’.

We’re chuffed to be a select retailer stocking exclusively Project FLX styles. Peruse below!

Levi's Project FLX

Levi's Project FLX

Levi's Project FLX values:Tap value for more information

  • Handcrafted i
  • Transparent i
  • Sustainable i
  • Local i
  • Fair i
  • Minimal Waste i
  • Vegan i
  • Gender Equality i
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