Soft Haus


In 2017 the Well Made Clothes founders travelled to the US to hunt down new, awesome, ethical labels, and Soft Haus is one of the gems we found on our trip. Upon graduating from The School of the Art Institute of Chicago, Soft Haus founder, Gina Rockenwagner, went in search of ethical materials with which to launch her knitwear label. She found both them and "a community of the most talented knitters and dyers" in Peru, where Gina now sources Pima cotton, alpaca, and wool, and where all of Soft Haus' pieces are made, fairly, by the world's leading knitting artisans. The results are vibrant cotton tees and singlets that naturally reflect the joyous production process which we're wearing all year 'round.

Soft Haus

Soft Haus

Soft Haus values:Tap value for more information

  • Handcrafted i
  • Transparent i
  • Sustainable i
  • Local i
  • Fair i
  • Minimal Waste i
  • Vegan i
  • Gender Equality i
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