• Handcrafted

    All clothing is actually handcrafted, in that people, instead of Terminator-like robots, made it. This value takes handcrafting one step further, by employing and celebrating the traditional skills of ancient communities or advanced high level training to make our clothes. Let’s get cultural!

  • Sustainable

    We prefer the clothing we wear, you know, directly on our skin, to be free from nasty chemicals, which is why we shop this value. Also known as organic, also known as the environment’s BFF.

  • Local

    If you shop at your local green grocer or butcher because you like knowing you’re supporting the little, local, good guys, then this is the value for you.

  • Fair

    Rest easy in the knowledge the people who made the clothing you buy from this value are treated the same way you’re treated: with living wages; safe working conditions; voluntary overtime; and freedom of association.

  • Minimal Waste

    On average, everyone throws out 35kg of clothing each year – yes, the equivalent of half an adult human – and the brands which make it are just as wasteful. Luckily, the brands in this value are using new tech to upcycle, recycle, and make killer product all at the same time. What multidisciplinary babes.

  • Vegan

    No animals were harmed in the making of this value. Or these products.

  • Gender Equality

    The labels who make the products in this value are trying to make the world a better place for women. As fiercely independent feminists ourselves, this is something we truly get behind.

  • Transparent

    When your mates compliment you on the clothing you bought from this value (which they will do), you will be able to tell them where, and under what conditions, it was made. Cocktail chatter game: strong.