We prefer the clothing we wear, you know, directly on our skin, to be free from nasty chemicals. We're also environmentally conscious – the planet's pretty great, right? Which is why all labels which meet this value must make at least 80% of their products from sustainable materials. When we talk about 'sustainable', we're not just talking about ‘natural’, either. We're talking about organic textiles, transition cotton, certified closed loop viscose, recycled polyester and nylon, recycled cotton, and hemp. To meet this value labels may also be using low-impact dyes or be climate neutral. Check out our full write-up on our sustainable value here.


The 2nd Largest

The fashion industry is the second most polluting industry in the world, after oil. Source: The Guardian

20,000 People

In India, approximately 20,000 people die, and 1 million people are hospitalised, from pesticide poisoning every year. In the US, approximately 10,000 people die from cancers related to the same kinds of chemicals. Unsurprisingly, the wildlife surrounding these crops is also heavily, negatively, affected. Source: EJF Foundation

Why Go Organic?

Conventional cotton crops are the dirtiest crops in the world: they use 11% of the world’s pesticides, 24% of the world's insecticides, but only use 2.4% of the world's land. Source: EJF Foundation


85% of the human-made material found in the ocean are materials, such as nylon and acrylic, used in clothing. Source: The Guardian